• Jodi Tan

5 tips to help you get noticed on LinkedIn!

Updated: Feb 20

Linkedin is well-known as an established virtual platform that helps professionals network with like-minded individuals and industry experts - but only if you know how to utilise it well. As a young undergrad who will integrate into the workforce in a few year’s time, it’s safe to say that being better equipped with Linkedin knowledge will stand me in better stead in the long run.

As such, it was an eye-opening experience after attending the “Linkedin Masterclass For Students” event hosted by NUS Entrepreneurship Society this week, and it was indeed a thoughtful and enriching session for everyone. Kudos to Jing An and Vanessa Ho of NUS Alumni Ventures (NAV), as well as Ling Ling, our very own NES President, for taking their time to share such valuable insights on the importance of LinkedIn to build robust networks. Huge thanks to speaker Eric Sim too, one of Linkedin’s top voices, to make an appearance at this event!

With that said, here are 5 important tips I learnt from our speakers on developing a strong personal brand from scratch on LinkedIn.

1. Building your profile

What do you want others to see when they first come across your profile? A strong personal brand cannot materialise with a few words of description with a rather dull profile picture. One of the first things you would want to work on is your headline. A good headline is tantamount to a good introduction of yourself to other professionals. In essence, it’s the first thing that you want people to see.

The next thing that people are going to see will be your LinkedIn bio if your headlines have enticed them. Similar to an ice breaker game, you’ll want to tell your potential network more about yourself after your introduction. The best way to do so is through storytelling, and Jing An’s profile serves as a good example. By sharing his experiences in every stage of his education, he allows himself to engage more with visitors on his profile while showing the more “human” side of himself.

2. Build on your portfolio and endorsements

This is where shyness is not an option! Include whatever that you have done in school, be it extra-curricular activities or a small project that you have done with your friends under the “experiences” section. Include “industry keywords” to appeal to specific job seekers in that industry.

Next, get your network to write a recommendation, or list your key skills for endorsements. This can be your colleagues, ex-employers, or people that have worked with you on projects. This allows future employers or business partners to get a better idea of what your strengths are. Update your accomplishments to help you stand out, be it new school awards, or even a new language!

3. Write articles on personal reflections

This helps to connect with people on a deeper level: people that resonate with you will be more inclined to react to your posts. However, do take caution not to sound too “cocky” or be seen as bragging about your achievements. Instead, portray yourself as always seeking opportunities to work on yourself and improve.

Try to tag influential people who have given you valuable insights. More often than not, you’ll be surprised that they actually respond to your posts!

4. Share articles and learnings

Try to share opinions on articles that you feel strongly about. Make use of good quotes in the process if you can. Find what’s your top content in engagement. For instance, Vanessa shared that her top content in engagement was video content, something that was not circulated often on Linkedin. By exploring unconventional norms, you give yourself more opportunities to get people’s attention.

5. Broaden your outreach by texting speakers and sponsors

Once again, this is where the word “shy” gets eliminated from your dictionary. To understand more about the industry you’re interested in, it’s always so much easier to just hear it firsthand from an industry expert. To do so, you have to make an effort to reach out to him or her.

It is important to add on a personalized message when you’re reaching out to potential networks.

Do a quick introduction of yourself and the intention behind reaching out to that person. Why do you want to connect with him or her? To get him or her to mentor you on a certain topic? Or to invite him or her to give a speech at an event? Be clear, concise, and quick to wrap it up. By doing so, there’s a higher likelihood for you to get a reply!

With all the tips in mind, what is one thing you will work on today to improve your LinkedIn profile? Embark on your LinkedIn journey today!

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